TL;DR
Get the latest gadgets delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Meta has named actor Ranveer Singh the brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the India availability of Ray-Ban Meta Gen 3, starting at INR 44,300, and previews audio glasses and Muse features that Meta says are coming later.
Meta has named Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the actor with its eyewear brands as it expands its AI-glasses lineup in the country. The announcement includes the India availability of Ray-Ban Meta Gen 3, priced from INR 44,300, while new audio-focused glasses and an AI assistant feature called Muse are described as forthcoming.
Meta said Singh has worked with the company on multiple projects over the years. It presented the new association as a step in Ray-Ban’s India presence, combining the eyewear brand’s established styles with Meta’s AI technology. Singh said he related to Ray-Ban’s emphasis on individuality and described the partnership as a natural fit with his approach to personal style. The announcement does not detail the length or financial terms of the agreement.
Ray-Ban Meta Gen 3 is available through meta.com, in.rayban.com, and consumer electronics, optical and eyewear retailers in India, according to Meta. The company says the glasses come in 27 colour and lens combinations across three styles: Aviator, Zena and Wayfarer. A limited-edition Aviator in a vintage-inspired colourway is also being released to mark the frame’s 90th anniversary. Prices start at INR 44,300.
Meta lists a slimmer design, longer battery life and a customizable action button among the Gen 3 changes. The company says the glasses offer up to nine hours of battery life, a 12-megapixel camera and 3K Ultra HD video recording. It also describes a six-microphone array intended to reduce background noise by more than 90%. The glasses include an indicator light designed to alert people nearby when photos or video are being taken.
A New Face for Meta’s Glasses
The ambassador announcement gives Ray-Ban and Ray-Ban Meta a high-profile public representative in India at the same time Meta is bringing a new generation of its connected eyewear to the market. Singh’s involvement may help introduce the products to audiences familiar with his film career and public profile, though Meta has not shared campaign plans, sales targets or evidence that the partnership will affect demand.
The product launch also shows how Meta is presenting AI glasses: not only as eyewear or a camera, but as a hands-free way to listen, make calls and access an AI assistant. That pitch puts style, everyday audio and AI functions together in a wearable device. The practical value will depend on how well those features work for users, as well as comfort, battery life, price and privacy expectations.
For Indian consumers, the immediate point is that Gen 3 has a stated local starting price and retail channels, while some announced features remain future plans. The announcement gives prospective buyers product specifications to compare, but it does not provide independent performance testing or details on the availability of every colour and frame combination.
As an affiliate, we earn on qualifying purchases.
Meta’s India Glasses Rollout
The announcement builds on Meta’s existing relationship with Singh, which the company says has included multiple collaborations. It now extends that relationship to Ray-Ban and Ray-Ban Meta in India. Meta describes the partnership as linking Ray-Ban’s design history with its goal of making AI glasses for everyday use; that framing is the company’s stated rationale, not an independent assessment of the products.
Meta says Ray-Ban Meta glasses support listening to music and podcasts, hands-free calls and access to Meta AI, with software updates intended to add features over time. Gen 3 is the latest product generation described in this announcement. The company says it is available in India now, whereas its new audio glasses and Muse capabilities are still presented as forthcoming rather than currently available.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh
Terms, Availability and Performance
Meta has not disclosed the ambassador agreement’s duration, financial terms or specific campaign schedule. It is also unclear how widely all 27 Gen 3 combinations and the limited-edition Aviator will be stocked across Indian retailers. The announced starting price does not establish the prices of every configuration.
The company’s battery, audio and camera figures are manufacturer specifications, not results from independent testing cited in the announcement. Meta says the microphone array cuts background noise by more than 90%, but does not specify the testing conditions or comparison method. The release also does not state which AI functions will be available at launch in India, whether features vary by language or region, or how updates will be scheduled.
Ray-Ban Meta Audio is described as coming soon, with no release date or India price supplied. Muse is expected on AI glasses in the coming months, but Meta has not given a precise launch date, full feature list or details about what actions the assistant will be able to perform. The announcement does not explain how those features will handle user data or what controls will be available.
Upcoming Audio and Muse Releases
People in India can currently check Meta’s stated retail channels for Ray-Ban Meta Gen 3, with prices starting at INR 44,300. Availability of particular styles and lenses should be confirmed with individual retailers. Meta has not announced a separate date for the limited-edition Aviator or provided a complete local stock schedule.
The next developments to watch are the launch timing and India pricing for Ray-Ban Meta Audio, and further details on Muse. Meta says the audio glasses are coming soon and that Muse will reach its AI glasses in the coming months. Until the company provides dates and regional feature information, those announcements remain plans rather than available product releases.
Key Questions
What role has Ranveer Singh taken on?
Meta says Singh is the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company has not disclosed the agreement’s duration or financial terms.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says Gen 3 prices in India start at INR 44,300. The announcement does not list prices for every frame and lens combination.
Where can Gen 3 glasses be bought?
Meta lists meta.com, in.rayban.com, consumer electronics retailers, and leading optical and eyewear retailers in India as sales channels. Specific stock may vary by retailer.
When will Ray-Ban Meta Audio and Muse be available?
Meta describes Ray-Ban Meta Audio as coming soon and says Muse is planned for AI glasses in the coming months. It has not provided exact release dates or India pricing for the audio glasses.
What features does Ray-Ban Meta Gen 3 add?
Meta lists a slimmer design, up to nine hours of battery life, a customizable action button, a 12-megapixel camera and 3K Ultra HD video recording. These are company-provided specifications; the announcement does not cite independent testing.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
