TCL, one of the dominant players in the global TV industry and consumer electronics company, is celebrating its 40th anniversary across the world.
In the past four decades have witnessed TCL’s rapid growth to become one of the global leading consumer electronics players with vertical integration capabilities and a diversified product portfolio. Ranging from award-winning TV and audio home appliances to TCL smartphones and smart home products. The brand recently launched its latest range of X Series TV for the KSA Market that got a very good response.
With the regional office for the Middle East and Africa located in Dubai, the company put on a stellar light show on the Burj Khalifa showcasing the journey and vision of the brand to mark its 40th-anniversary celebration. The company is putting on a number of events for its employees, customers, partners, and communities worldwide with exciting advertising campaigns that are already underway in Dubai, Los Angeles, Paris, Sao Paulo and Sydney – five cities located on continents where TCL has experienced continuous expansion over the past four decades.
In 2020, TCL TV ranked third in the global TV market share and ranked second in the global LCD TV market share when it comes to sales volumes.
Today, TCL has 42 research and development (R&D) centres, 32 manufacturing bases and operates in over 160 countries and regions, making it one of the most influential consumer electronics brands operating worldwide.
Besides innovation and globalization, TCL brings happiness and excitement to consumers around the world through an assortment of sponsoring titles, such as a two-time official partner of Copa America, a long-term global partner of FIBA and the Official TV Partner for Call of Duty: Vanguard.