AppGallery, Huawei’s official app store has recently launched a co-branded social media campaign with two of its partners: OSN, one of the region’s leading entertainment network and Smiles App, Etisalat’s rewards programme and delivery app.
The joint consumer campaign aims to broaden awareness of the Huawei AppGallery among users and highlighting its fast-growing app range. One year on from revealing Huawei’s plans to expand its mobile ecosystem during the Mobile World Congress in 2020, the platform increased the number of its apps and now includes more than 120,000 applications across 18 categories and counts 530 million monthly active users globally in more than 170 countries.
This partnership places OSN and Smiles onto one of the top three global app marketplaces in the world and allows them to benefit from a large customer base. Huawei users can download the OSN App and watch, from the convenience of their mobile devices, a wide variety of streaming video content. They can also enjoy an additional food delivery service and order food with the Smiles app, from the comfort of their homes.
The joint campaign, promoted by Huawei across social media channels, has seen notable results. Both partners, OSN and Smiles have gained major exposure throughout the campaign since the first weeks of the launch. The campaign has generated more than 10 million impressions throughout the month of May and has reached 2.4 million users in total. The co-branded videos have been very popular among users with high engagement across all social media platforms. Both partners have seen a considerable increase in their user acquisitions with an average increase of 12% during the period of the campaign.
Since it has launched in 2018, Huawei AppGallery has seen consistent growth and rise in popularity. It offers to users innovative and high-quality app marketplaces as an ultimate gateway to new experiences. All categories of apps are available to discover right at the fingerprint.